Way back in March 1967, brothers Fred and Peter Done set up their first betting shop in Salford, UK. Fred Done had convinced his younger brother to ‘invest’ in England winning the 1966 World Cup and between them they managed to scrape together £250.

By the time the tournament ended, they had enough money for a down-payment on their first betting office, which established the roots from which the world’s biggest independent bookmaker has flourished.

By 2000, the brothers had opened some 300 additional offices. In October 2001, the British Government altered the betting tax regime from a tax on turnover to gross profit based taxation.

This decision changed the nature of the betting industry and further developments over the next five years allowed the business to prosper, growing at a faster rate than any other retail betting competitor, with a strong acquisition and development strategy key to this growth.

In late 2004, the entire business was re-branded Betfred and from that point onward, the business boomed and a full range of new online products and services was developed.

Offering more bonuses than any other bookmaker and boasting over 830 shops across Britain and an annual turnover in excess of £1.5 billion, Betfred is proud to be the official in-stadium and online gaming partner of Wembley Stadium.

With the UK regulated business having over 10% of the market share of the UK retail betting market, the future of the brand looks bright.


Bet £10, Get £30 in Free Bets + 60 free spins

T & C Apply - Click here for further details


One of the oldest, most established and well known of the UK bookmakers, Betfred is one of the industry leaders.

  • Top UK Bookmaker
  • Sports, casino, bingo & poker
  • Live casino
  • Lotteries, instant wins & scratchcards


  • Well known, UK bookmaker
  • Industry leader odds, service and offers.
  • Quick payout and secure payments


  • Some countries not supported
  • Live streaming to limited countries only
  • Limited promotional offers

Overall Rating






Live Casino


Betfred Info


Sports – Bet £10, Get £30 in Free Bets + 60 free spins
Casino – Stake £10 Get 50 free spins
Bingo – Stake £10, Get £20 in bingo bonuses & £20 slots bonus


Sportsbook Terms & Conditions:

New customers from UK & Northern Ireland. Stake £10 or more at odds of Evens (2.0) or greater on your first bet. £30 free bet credited in 48 hours of your first bet being settled. 7 day expiry. E-Wallet restrictions apply. Max 60 Free Spins on selected games.
Full T&C apply – See website for details.

Casino Terms & Conditions:

New casino customers only. £10 Minimum transfer and stake. £10 Minimum stakes within 7 days. Minimum 5 game rounds. Game restrictions apply. Maximum 50 Free Spins on selected games, credited within 48 hours of qualifying. Free Spins expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required.
Full T&C apply – See website for details.

Bingo Terms & Conditions

New customers only. Register with promo code BINGO90. Minimum deposit and stake £10 on Bingo Tickets to qualify. 2x wagering on £20 Bingo Bonus and 20x wagering on £20 Slots Bonus. Game restrictions apply. 14-day expiry. Bonus Balance is used prior to Cash Balance. 50 Free Spins on Starburst credited within 24 hours of qualification. Free Spins expiry after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.
Full T&C apply – See website for details